The foundations
Future Beyond and Neplar Corei — WordPress builds, then front-end development and senior UI design. I learned design and code as one job before the industry decided they were two.
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Future Beyond and Neplar Corei — WordPress builds, then front-end development and senior UI design. I learned design and code as one job before the industry decided they were two.
Three years at Protopillar: end-to-end interfaces, journey maps, personas built from primary research, and analytics-driven iteration. The unglamorous reps that make judgment fast later.
A rapid sequence — Vivoiz Healthtech, a design system from scratch on contract at AI Enterprise, a UX audit of a major property platform at CX100 that surfaced 30+ critical gaps, then independent consulting. Different domains, same brief: something is too complex, and people have to use it anyway.
Principal UX Designer at Seanergy Digital. A research-led redesign of core product interfaces — moderated and unmoderated testing cycles, synthesized into changes the engineering team actually shipped.
Staff UX Designer (Design Lead) at Alshaya Group. I own design strategy for a multi-brand retail platform ecosystem — and architected the design system that holds it together: 200+ standardized components across 6+ product surfaces. First product shipped within 3 months of joining; adoption rose 35%.
So I started shipping my own.
Some shipped. One didn’t. All of it is the point.
One design language, six surfaces, two hundred components.
Strategy by me. Execution by agents. Judgment throughout.
Design is leaving the screen.
The interfaces I’ve spent twelve years designing assume a human is looking at them.
That assumption is expiring.
AI agents now read, navigate, and act on digital products directly — which means experience design is becoming architecture: structuring systems so that both humans and machines can use them well.
That’s the bet my work is converging on.
I’m not waiting for it to be obvious.